I visualized 6 of the 25 scenes created for the 2023 Channel 4 idents. The work was done at Time Based Arts and Optical Arts Studio. I created clips to help the different directors visualize their scene within “the loop”, with technicalities to consider such as the camera velocity, the scale of the scene versus the scale of the previous and next scene, the layout inside and outside the box.
Agency: 4creative
Production company: Art Practice
Executive Creative Director: Lynsey Atkin
Creative Directors: Mike Skrgatic, Daniel Wolfe, Lynsey Atkin, Bafic
Below the final idents against the Visualization:
Below the full project with the 25 idents: